Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

How Do I?

How to do many of the standard tasks in research.

Periodical Types

What Kind of Periodical Is It?

 

  Magazine Trade Journal
Purpose
  • Entertainment;
  • General news;
  • Selling products and advertising;
  • Promoting a specific viewpoint.
  • Industry specific news;
  • Reporting trends and new directions (sometimes including original research).
  • Reporting original research and/or experimentation;
  • Offering new information for a specific academic discipline.
Style
  • Short articles;
  • Easy to read;
  • For a general audience.
  • Some short and some longer articles;
  • Harder to read than popular publications, but still fairly easy to read;
  • Makes use of industry-specific vocabulary.
  • Long articles (with occasional exceptions);
  • Make use of discipline-specific vocabulary;
  • For scholars and students of that discipline.
Authors
  • Usually staff writers;
  • Qualifications usually not given;
  • May not be identified at all.
  • Mixture of authors, some staff writers, some academics, and some working professionals;
  • Credentials typically given.
  • Experts in the field (usually academics);
  • Credentials will be listed;
  • Contact information usually given.
References
  • Sources/References Cited lists are almost never included;
  • In-text references (ex. “According to experts”) are usually all that is given.
  • Depending upon the subject, Sources/References Cited lists are sometimes given, sometimes not.

Sources are always cited:

  • Footnotes;
  • Endnotes;
  • Bibliography at end of article.
Appearance*
  • Glossy cover and pages;
  • Lots of photos and graphics;
  • Usually attractive and eye-catching.
  • Glossy cover and pages;
  • Lots of photos and graphics;
  • Usually attractive and eye-catching;
  • Will typically look like a magazine.
  • Typically dull covers and pages;
  • Few or no photos and graphics (depends on discipline);
  • May have identical cover design from issue to issue.
Advertising*
  • Many advertisements (sometimes more ads than articles);
  • Advertising a wide variety of unrelated products.
  • Many advertisements, usually (but not always) related to the topic of the periodical;
  • Sometimes advertising a wide variety of unrelated products.
  • Few or no advertisements;
  • Advertised products relate to the topic of the periodical.

*Only apparent if you have the physical periodical in hand.